Summer holidays are over, and for many commercial businesses, this is the perfect moment to hit “reset” on marketing.
After weeks of slower activity, customers return to routines, shopping habits change, and competition gets sharper. If you own a retail shop, a lifestyle brand, or any kind of commercial business, now is the time to refresh your marketing strategy — and adapt to the new digital updates that can shape your growth.
Let’s look at what you should focus on this September:
1. Refresh Your Social Media with Instagram’s New Features
Instagram keeps evolving — and if you want your business to stay visible, you need to adapt. New tools for professional accounts, like searchable posts on Google, advanced collaboration options with creators, and better analytics, mean your content isn’t just for followers anymore.
For businesses, this means your Instagram posts can reach people searching on Google. A customer looking for “best shoe store in Athens” might find your profile — if your captions and content are optimized.
2. Make the Most of Facebook’s Business Updates
Facebook remains a key platform for local businesses. Recent changes in Meta Business Suite offer smarter ad targeting, improved messaging tools, and the ability to automate parts of customer interaction. For small to mid-sized businesses, this is a chance to connect with customers more directly and run efficient, budget-friendly ad campaigns.
3. Don’t Ignore LLM Optimization (It’s the Future!)
Here’s the game-changer, people are no longer only searching on Google. They’re also asking AI tools like ChatGPT for recommendations. This is where LLM optimization (Large Language Model optimization) comes in.
If your business isn’t “understood” by AI, you risk being invisible in answers like:
“Where can I buy handmade jewelry in Thessaloniki?”
LLMs don’t show endless lists — they provide one or two direct answers. And if your business isn’t optimized, you won’t be one of them.
How Our Agency Helps Businesses After Summer
At Nettings Agency, we know that post-summer is a crucial period for businesses. That’s why we’ve built services that connect traditional marketing, social media growth, and AI-ready optimization.
Here’s what we do for you:
- Instagram & Facebook strategy: We manage your content, ads, and engagement with SEO + AI optimization in mind.
- LLM Optimization: We make sure your business is searchable and visible in ChatGPT and other AI tools, not just Google.
- Content & Campaigns: From back-to-school offers to autumn collections, we design campaigns that boost sales right when your customers are most active.
- Experience you can trust: With years of expertise and collaborations with major organizations and media groups, we know how to create content that is both professional and human.
Why Work With Us?
Because we don’t just post pretty photos. We create strategic marketing roadmaps that:
- Increase your visibility online
- Make your brand searchable on social + AI platforms
- Connect you with the right audience at the right moment
📩 Let’s talk and create your post-summer marketing plan today.
